How to be a better designer, Issue 02

Hi, fellow creative! 👋

"Check out this terrible brief I just got from a client 😂"

Sounds familiar?

Creators often blame clients to write unclear briefs, or missing crucial information. 🤦‍♂️

They "don't know what to do", or "what the client wants".

But if you're a real creator, do you need a hand to lead? How about a diaper change?

The perfect brief is not your client's responsibility.

It's yours.

This is where you should show your value. Your role is to help the client express their needs, or discover them on your own. You have the experience, you know what you need to know. Not "them". Ask questions. Guide.

The perfect brief is mutual work.

There are no sides.

Forget blaming "them".

In perfect cooperation, it's only "us".

Check out these 4 steps I'm always taking to fill in the blanks, or entirely redefine a brief. 👇

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We also started a Design Discord server, where you can share your portfolios, CVs, or get feedback to your work.

We’re just getting started!

Thanks, talk soon!

Tom